How it all began
Holidays on Location is a family owned business specialising in individual and group travel to destinations throughout
the world - with a major focus on Europe.
The company was established in 1979 in Melbourne, Australia as a retail travel agency operating under the Majestic International Travel Service name. 1989 saw the company change focus and move into the special groups and incentive travel market. The wholesale travel division was formed two years later to service the retail industry with specialised tour packages in Europe. It was in 1992, with the release of a structured touring program for Switzerland, that the company finally evolved from a mixed retail and wholesale operator to a pure travel wholesaler dedicated to serving the retail industry in Australia.
Over the years Austrian, German, British & Irish and Pan Europe Holidays (comprising France, Italy, Czech Republic, Hungary) were added to the product range.
While the individual holidays brands Austrian Holidays, German Holidays, Switzerland Holidays, are well known, Majestic International Travel Service is little known under its own name. With the introduction of new holidays brands it soon became apparent that we needed a new identity to house all our holidays brands under the one name. The name we chose for our new operating identity was Holidays on Location and the company has been operating under this brand name since 2005.
Our Business
HOL's principal activity is the promotion and servicing of its five branded European wholesale holiday products. HOL is also a niche Special Groups and Incentive Travel operator. The business mix is 60% wholesale brochure product/FIT operations and 40% Special Groups and Incentives.
Products in Wholesale/FIT Category
Products in Special Groups & Incentives
Education
We have been the group operator of choice for four universities, for over fourteen years. The predominant disciplines for which we have organised field study tours include:
- Accounting
- Finance
- Law
- Management Best Practive
Field study tours destinations:
Special Interest
The following is a list of special interest groups that we have operated.
- Golfing & Sports
- Language
- Bridge Players
- Fashion (clothing)
- Musical (popular shows)
- Botanical
- Food & Wine
- Grand Castles of Austria & Germany
- Rail Enthusiasts
- Christmas Markets
- Architecture
- Literary Tours UK & Ireland
- World War II Battle Sites
Destinations include:
- UK/Europe
- USA
- Asia
- Australia
- New Zealand
Business Groups
Incentive groups cover a wide range of activities, including:
- Conference
- Congress
- Incentive
- Achievement Events
The following industries and professions have engaged our services:
- Medical
- Whitegoods
- Real Estate
- Entertainment Industry
Product Focus
HOL's wholesale brands are marketed to the Australian retail travel industry as a range of customisable packages aimed at the Australian Fully independent Traveller (FIT) to Europe and UK.
HOL Groups & Incentives product range are customize to accommodate the need of various specialise market group. The range of industries, organisations and educational establishments is mentioned above.
HOL Product Development both FIT and Group & Incentives customer base concentrates on exploring new opportunities with existing products and developing new and exciting products for both markets.
We are licensed/members of the following bodies:
- AFTA Australian Federation of Travel Agents
- ASTA American Society of Travel Agents
- CATO Council of Australian Tour Operators
- IATA International Air Transport Association
- TCF Travel Compensation Fund
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